For Immediate Release:
2ndStep2Success
Raymond “Conan” Ramirez, Puerto Rican rapper born and raised in the “Boogie Down” Bronx during a time when Hip Hop was at its most influential peek. “Lil Ray” developed a passion for music early after watching his father “Shampoo” hype man and road manager for Main One the Ghetto Child and performing on stage with his mother “Spanish Fly”, who was the lead MC in an all-ladies rap group.
He understood quickly that everyone has a story and his strongest method of speaking was behind the pen. He felt that with his rhymes, he could tell his story and people would relate. Between his mother and father’s high-profile industry connections, Conan was blessed to be raised around many staples in the industry, such as Big Pun, Fat Joe, NORE, NAS, all the way down to Def Jam Vice President Yvette Davila and Senior Vice President of Def Jam Sean “Pecas.”
While actively training with the Morris Park Boxing Club, Conan created rap duo Illest Spitters with best friend Young Cor. They released a mix tape hosted by Hip Hop legend; Kid Capri called The Youngest in Charge. After multiple showcases and numerous rap battles, Young Cor decided to Pursue other endeavors which forced Conan to produce a solo career as a talent. His first solo project titled “The New Beginning” is the journey of Conan’s transition into a solo artist, marketing guru, as well as businessman. Conan was fortunate to learn the business aspect of the game through his father’s marketing and promotion company YNVS Marketing and Promotions.
The buzz created from this album as well as memorable performances resulted in high-profile interviews, appearances, and collaborations. In the summer of 2013, rapper NORE gave Conan an opportunity to open up for him and his group The Good Belt Gang on their 15 city Coast to Coast Mix-Tape tour. While on tour, NORE was sold on Conan’s energy and delivery on stage. After seeing how actively the crowd was engaged, he immediately nicknamed Conan “The Energy God.” After learning what life was like on tour as a talent, Conan took the business route and helped launch a thriving 2013 facebook game; “Play-GigIt.” This Promotion included a 35-day tour including high-profile rappers such as Lil Wayne, 2chainz all the way down to local artists and entrepreneurs.
In between tour life, Conan managed to attend College at Borough of Manhattan Community, work full time all while writing, performing and growing as an artist. His second solo project, “Second Step to Success”, is the story of the maturation Conan projects in his new lyrics. Between his witty Freestyles, universal flow and flawless delivery, Conan explains how to achieve success in this industry while never being classified as “the average rapper.”
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